As bedding specialists, we know just how important sleep is to the overall wellbeing of every single person, regardless of how old you are, where you live or your gender.
However, we wanted to take a closer look at the state of the nation’s sleep and our brand new research has thrown up some truly startling results!
For instance, residents of Stoke-on-Trent get by on just six hours sleep every night – a massive 120 minutes less than the eight hours that doctors and the NHS recommend.
Not so snoozy Sheffield came second on our UK list with six hours and ten minutes -in fact, the research revealed a third of people from the Steel city are surviving on just five hours or less sleep. Meanwhile, the people of Leeds came in third in the sleepless stakes with just six hours and 20 minutes shut eye on average.
According to our data, as a nation less than a quarter of us are getting the recommended eight hours a night. However, if you do want a good night’s kip, it’s worth heading to Oxford, the city where residents sleep the most soundly, and feel the most refreshed on waking. In fact, 70 percent of residents of the town say they get good or excellent sleep most nights.
Our expert independent research also revealed that the average Brit spends twice as long each week in bed watching TV and box sets (4.9 hours) as they do getting intimate with their partner (2.3 hours)!
The average Brit also spends an exhausting two hours forty minutes every single night lying in bed trying to get off to sleep.
When it comes to what keeps us up at night, the research uncovered needing the loo tops the list with 42 percent regularly waking up with a full bladder, followed by worrying about life (26 percent) and feeling too hot (23 percent).
Weird dreams (18 percent), uncomfortable bedding (18 percent), snoring partners (14 percent) and COVID-19 (14 percent) are on the list of matters which keep the nation up.
It’s also no surprise following these figures, to find that four in ten of us say don’t get a quality night’s sleep. And then 29 percent say that we feel like a zombie if we don’t get enough sleep.
Our research also revealed the most popular sleep positions for Brits and it turns out we are a nation of side sleepers, with a massive 38 percent of us sleeping on our side with a hand under the pillow. That’s far and away ahead – the next most popular position – legs out of the duvet and the body under it only scored 11 percent.
After that, only eight percent of us are back sleepers, seven percent are front sleepers and six percent can only drop off if they hang one leg out of bed.
With life busier than ever and this year having been particularly stressful – we’re not surprised that the average Brit is spending over two hours in bed unable to sleep every night.
We believe that everyone deserves a good night’s sleep and so it’s crucial that your bedding gives you the best chance of true rest and relaxation. There’s lots of things we can do to improve our sleep and one of the easiest is getting the foundations of your bedding right, especially duvets and pillows.
If you’ve had your pillow for over 5 years, it’s not surprising you’re suffering from poor quality sleep and the same goes for duvets. Over that time, dust mites and skin cells will build up and the integral structure of your bedding will start to deteriorate leaving you feeling uncomfortable in bed.
Our research also showed that Brits also use different ways to cope with sleep too, 27 percent of us take our phones to bed with us, while 14 percent have made their bedroom a technology free zone.
Some people even go as far as making their bed a partner-free zone as around 48 percent of people in relationships say that they sometimes can’t sleep with their other half. The most common reason is a disagreement in duvet thickness (9 percent) followed by snoring (8 percent) and going to bed at different times (7 percent).
It appears that people do get more attached to bedding than you might think – with pillows lasting two years eight months, duvets over three years and mattresses nearly five years before they are updated.
While 61 percent of people agree that there’s nothing better than fresh sheets when you get into bed, when it comes to cleaning the pillows and duvets themselves, nine percent of the UK were not aware you could wash their filled bedding, while 14 percent of us wash them less than once a year.
We do love our places of rest too, with 37 percent of people agreeing that there is no better feeling than getting into your own bed. And getting things right in the bedroom is important – and not just for our love lives.
Overall we spend around nearly three hours a day in bed during daylight hours, adding up to a massive 40 days a year.
And what do we do in bed when we’re not sleeping? It might not be what you think – we spend a massive five hours a week, watching Netflix or TV in bed, three hours 20 minutes checking social media and only 2hrs 15 minutes a week getting intimate with our partners, the same amount of time we spend in bed drinking tea or coffee.
We spend 1 hour 20 minutes a week reading to our kids and an hour a week in bed on work calls.
With so much activity going on in our bedrooms it’s no surprise that over a third of the 2,000 people surveyed agreed that ‘the bedroom is the new living room’.